What If Your Niche = Being You?Brands & Culture

What If Your Niche = Being You?

Inspired by Karol G’s Tropicoqueta, this post explores creative identity, storytelling, and why you don’t have to niche down to show up fully. Your range is part of your power and your story deserves the space to evolve.
Daphne CastroDaphne CastroJun 26, 2025 Read More
A Cultural Staple: The Power of Leche Gloria’s Branding in PeruBrands & Culture

A Cultural Staple: The Power of Leche Gloria’s Branding in Peru

During my trip to Peru, I spotted an ad with just the familiar flower and cow, and instantly knew it was Leche Gloria. That level of brand recognition speaks volumes to how deeply the brand is embedded in the Peruvian culture.
Daphne CastroDaphne CastroFeb 28, 2025 Read More