Inspired by Karol G’s Tropicoqueta, this post explores creative identity, storytelling, and why you don’t have to niche down to show up fully. Your range is part of your power and your story deserves the space to evolve.
During my trip to Peru, I spotted an ad with just the familiar flower and cow, and instantly knew it was Leche Gloria. That level of brand recognition speaks volumes to how deeply the brand is embedded in the Peruvian culture.
Digital Shift Happens is a blog-series-turned-column exploring branding, tech, and trends through the years. Behind my lens, both my perspective and sometimes my camera, I share insights on all things digital and how to be a little more analog, too.
Thanks for reading.
Reply via email.