Branding & Web Design:

My Chef Meal Prep

brand messaging
web design

Clear brand strategy and messaging, built from scratch

This project was built from scratch, just like the meals My Chef Meal Prep prepares and delivers each week.

Harold, a passionate culinary professional & wellness advocate, was looking to get a website running to help alleviate some of the manual work from processing orders and delivery. But before jumping into web design, the first step was getting the foundation right.

This meant getting clear on the brand’s purpose, mapping out the ordering process, and figuring out how to connect with the people he wants to reach.  Once we had that clarity, it was time to bring it to all to life visually, thoughtfully, and with plenty of flavor.

A website as fresh as the food

Once the brand strategy was in place, the website became the space to bring it all together. We focused on creating a website that felt clear, easy to navigate, and reliable so that customers could place their orders with confidence and come back knowing exactly what to expect.

Here’s what we cooked up together:

🥗 A user-friendly rewards program with customer profiles + point system
🥦 Bulk order discounts and built-in order minimums
🍽️ Product pages with ingredient lists and macro breakdowns
🌐 Language adaptability for a wider reach
📩 A fully personalized checkout with a smooth confirmation email

Swipe through the carousel to see how it all came together »

Let’s transform your passion project into a thriving brand, together!

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