What If Your Niche = Being You?

Photo by Brianna Capozzi via Npr.org

We’ve all heard it before: “Find your niche.” It’s one of the most repeated pieces of advice in the creative and entrepreneurial space. Whether you’re building a brand, launching a business, or simply trying to figure out your passion, there’s a constant push for choosing one thing. But what if what you’re looking for doesn’t exist yet? What if your creative identity isn’t meant to be boxed in, but rather explored.

Maybe I’m breaking some rules by saying this, but I genuinely think there’s power in exploring beyond one niche especially in the early stages of your journey… or even at the peak.

Before watching her latest documentary, I have to admit that I had her all wrong. Karol G: Tomorrow was Beautiful showed me another side of her. I saw how hard she worked, how deeply she feels, and how boldly she represents Latinas around the world. I was excited when I found out she was releasing Tropicoqueta.

In her new album, released on June 20, 2025, she gave herself permission to explore genres outside of reggaeton like merengue, Latin pop, dembow, bachata, vallenato, cumbia, and more. What stood out to me most was how she smoothly embedded references and inspiration from the past. It was a thoughtful homage to her roots that offered a fresh perspective yet felt entirely her.

That’s the thing about creative identity that often gets overlooked. People think not having a niche means you’re inconsistent. But there’s a difference between being scattered and being layered. Karol G’s new album was clearly different than anything she’s done before, but her true essence in the lyrics and vibe remained the same. You hear her signature themes of empowerment, vulnerability, and boldness shine through in every track.

As someone who has worn many creative hats, I’ve always struggled with this idea myself. I’ve felt the pressure to pick a niche, to brand myself in a way that’s easy to understand, and simple to market. But what I’ve come to realize is that my work has never really been about one thing. It’s been about telling stories, being relatable, and building connections. It’s been about showing up as my whole self behind Fierceday, even if that self evolves overtime.

Your brand isn’t just about what you do. It’s about how you make people feel and how you allow yourself to show up. For some folks, niching down might works. But for those of us who are multi-passionate, curious, and constantly exploring new ways to express our creativity, it can feel like a trap. I’ve paused too many projects or held back ideas because they didn’t “fit” the imaginary version of me and my brand that I thought I had to uphold. Now, I’m learning to look at if from a different perspective. Instead of asking “Does this align with my brand?” I ask, “Does this represent me?”