This Latina Travels

Branding Project:

This Latin Travels

brand logo
website
media kit
email newsletter
online store
presentation

More than just a logo; it’s a story worth telling

From the start, I knew this project was about more than just designing a logo: it was about bringing an inspiring, relatable story to life.

This Latina Travels is a platform to motivate women of color to break barriers so they can travel the world too!

We began the journey with a Brand Discovery Session, a deep-dive into Bianca’s vision, values, and long-term goals. Together, we identified her target audience, clarified the story she wanted to tell, and prioritized the creative services that would support her growth.

With this foundation, we were able to bring her story to life, in a way that truly reflects her brand’s purpose.

The subtle nods:

the authentic font reflects a richness in culture
the bold touch represents breaking boundaries
the airplane tracks symbolizes progress and opportunity

A website that truly informs, connects, and builds community

For Bianca’s website, my focus was on creating a space that not only speaks to her audience but is easy for her to update and keep fresh as her brand grows.

Here are some of my favorite features on the site:

bianca’s personable about section w/ fun facts
podcast and achievements archive for easy access to her milestones
curated blog section to drive SEO while sharing valuable content
welcoming online store ft. both physical and digital products
subscription popup form to encourage community building

Well rounded media kit to increase partnerships & collaborations

The media kit was designed in english & español to highlight This Latina Travel offerings and drive diverse partnerships & podcast features.

Engaging email marketing strategy for growth and connection

After selecting the email platform that best fit Bianca’s needs, I built a strategy to grow and nurture her subscriber list with branded templates, a welcome email sequence for new subscribers, and automated emails for digital purchases. To boost newsletter sign-ups, I also designed a branded freebie and integrated it into her welcome email automation.

An online store that is ready to sell physical and digital products

When building Bianca’s online store, my priority was to ensure a smooth shopping experience while connecting it to her existing email strategy for valuable customer insights and engagement.

Key features of the online store include:

native integration for direct payments on the website
automatic addition of customers to newsletter mailing list
easy inventory management
option for customers to subscribe for restock alerts
custom checkout fields and automated order email
access to customer insights and purchase trends

Our creative partnership

Bianca and I had the honor of presenting at Chi Upsilon Sigma’s National Leadership Conference in Philadelphia, PA. Our session From Passion to Purpose: How This Latina Travels Transformed into a Thriving Brand gave us a space to reflect on Bianca’s journey, the evolution of her brand, and the creative partnership we’ve built over the years.

Read the full story

“…working with Daphne has been an absolute delight. Her exceptional talent and collaborative spirit not only aligned with my vision but took This Latina Travels to new heights. I am constantly getting great feedback on my website, newsletters, media kits, logo, and more! Without a doubt, investing in Daphne’s services is essential for any business. I wholeheartedly recommend her—1000000%!”

Bianca Alba, Founder & Voice of This Latina Travels

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