Branding Project:

This Latin Travels

A site that eloquently captures the target audience

My priority was to build a site that Bianca could easily go in and update so that it’s always relevant.

Here are some of my favorite features on the site:

  • Bianca’s personable about section w/ fun facts
  • Podcast and achievements archive
  • Curated blog section to drive seo
  • Her personalized and welcoming shop page
  • Subscription form and popup

Well rounded media kit to increase partnerships

The media kit was designed in englishespañol to highlight This Latina Travel offerings and drive diverse partnerships & podcast features.

Automated email platform for sending breathtaking newsletters

After identifying the email platform that works best with Bianca’s needs, I was able to set up templates and automations to reach subscribers in their inbox.

A seamlessly integrated online shop

The most important part about building the online shop was ensuring access to customer insights & including them in the already-existing email strategy.

Here are the key components of the online shop:

  • Integrated natively on her website for direct payments
  • Customers are automatically added to her newsletter
  • Inventory management
  • Custom checkout fields
  • Bianca can see relevant insights on who purchased her products and can reach out for direct engagement or feedback

“…working with Daphne has been an absolute delight. Her exceptional talent and collaborative spirit not only aligned with my vision but took This Latina Travels to new heights. I am constantly getting great feedback on my website, newsletters, media kits, logo, and more! Without a doubt, investing in Daphne’s services is essential for any business. I wholeheartedly recommend her—1000000%!”

Bianca Alba, Founder & Voice of This Latina Travels