Branding Project: This Latina Travels
More than just a logo;
it's a story worth telling
this latina travels is a platform to motivate women of color to break barriers so they can travel the world too!
the creation and brainstorming process for the logo was fun and simple because bianca knew the exact feeling and narrative she wanted to showcase for her growing business.
here’s how we brought it to life:
- the authentic font represents richness in culture
- the bold touch represents breaking boundaries
- the airplane tracks represent progress and opportunity
A site that eloquently captures the target audience
my priority was to build a site that bianca could easily go in and update so that it’s always relevant.
here are some of my favorite features on the site:
- bianca’s personable about section w/ fun facts
- podcast and achievements archive
- curated blog section to drive seo
- the linked online shop
- subscription form (def need to lock in those followers)
Automated email platform for sending breathtaking newsletters
after identifying the email platform that works best with bianca’s needs, i was able to set up templates and automations to reach subscribers in their inbox.
A seamlessly integrated online shop
the most important part about building the online shop was ensuring access to customer insights & including them in the already-existing email strategy
here are the key components of the online shop:
- integrated with stripe for direct payments
- customers are automatically added to the email platform
- bianca can see relevant insights on who purchased her products and can reach out for direct engagement or feedback
“…working with Daphne has been an absolute delight. Her exceptional talent and collaborative spirit not only aligned with my vision but took This Latina Travels to new heights. I am constantly getting great feedback on my website, newsletters, media kits, logo, and more! Without a doubt, investing in Daphne’s services is essential for any business. I wholeheartedly recommend her—1000000%!”