
Barcelo’s Valentine’s Day Opt-Out CampaignBookmarksBrands & Culture
Daphne CastroJan 29, 2026
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Barcelo’s Valentine’s Day Opt-Out Campaign
Empathetic campaign sent by Barceló Hotel Group leading up to Valentine's Day 2026

Accepted into the 2026 Emerging Leader ProgramNews & Highlights
Daphne CastroJan 20, 2026
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Accepted into the 2026 Emerging Leader Program
I was accepted to the 2026 Emerging Leader cohort at work! My participation in this opportunity is dedicated to my late manager.

Disconnected in a World of Digital CommunicationThe Digital Shift
Daphne CastroJan 19, 2026
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Disconnected in a World of Digital Communication
Let's explore how digital communication has evolved from T9 texting to endless DMs, and yet why a phone call might still be the most meaningful way to connect with someone.

Why Fetty Wap Reminds People of MeBrands & Culture
Daphne CastroJan 15, 2026
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Why Fetty Wap Reminds People of Me
I received a dozen of messages about Fetty Wap's release. Here's why this multi-platinum artist still reminds people of me years later.

The Shift Towards Analog: My 2026 PredictionsThe Digital Shift
Daphne CastroJan 12, 2026
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The Shift Towards Analog: My 2026 Predictions
"Analog" is my word of the year, and here are some of my 2026 predictions around digital, culture, and tech.

From MySpace to My Space: Navigating Digital IdentityThe Digital Shift
Daphne CastroJul 31, 2025
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From MySpace to My Space: Navigating Digital Identity
Exploring how digital spaces have evolved from the MySpace days and how navigating digital identity has shifted in a privacy-conscious world.

The Real Influencers of My ChildhoodThe Digital Shift
Daphne CastroJul 11, 2025
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The Real Influencers of My Childhood
Let’s take a trip down memory lane...back when my outfits came from garage sales, the cafeteria was our 'timeline', and fashion was how we explored who we were. Before influencers became a thing online, they were the people we saw in person every day.

What If Your Niche = Being You?Brands & Culture
Daphne CastroJun 26, 2025
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What If Your Niche = Being You?
Inspired by Karol G’s Tropicoqueta, this post explores creative identity, storytelling, and why you don’t have to niche down to show up fully. Your range is part of your power and your story deserves the space to evolve.

Magical Memories of Cartoons & Cartoon-Themed BirthdaysThe Digital Shift
Daphne CastroMay 27, 2025
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Magical Memories of Cartoons & Cartoon-Themed Birthdays
Turning 30 has me reflecting on the magic of cartoons and childhood celebrations. It's remarkable how these memories have shaped my imagination, creativity, and love for storytelling.

The Evolution of My Gadgets and AccessibilityThe Digital Shift
Daphne CastroMay 16, 2025
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The Evolution of My Gadgets and Accessibility
Technology wasn't always accessible for everyone. In this post, I reflect on the evolution of my tech gadgets and share insights into my first cell phone contract which holds valuable lessons still applicable today.

How Photography Shaped My Creative JourneyThe Digital Shift
Daphne CastroMay 2, 2025
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How Photography Shaped My Creative Journey
Photography has always been one of my favorite forms of keepsakes. From capturing photos for my college newspaper to preserving milestones for others, it’s played a huge part in shaping my creative journey. Here's how it all began and the impact it’s had over the years.

Digital Shift Happens: Branding, Tech, and Trends Through the YearsThe Digital Shift
Daphne CastroMay 1, 2025
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Digital Shift Happens: Branding, Tech, and Trends Through the Years
Introducing Digital Shift Happens, my blog-series-turned-column exploring brands, tech, and trends through the years. Thank you for reading. ♡

A Cultural Staple: The Power of Leche Gloria’s Branding in PeruBrands & Culture
Daphne CastroFeb 28, 2025
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A Cultural Staple: The Power of Leche Gloria’s Branding in Peru
During my trip to Peru, I spotted an ad with just the familiar flower and cow, and instantly knew it was Leche Gloria. That level of brand recognition speaks volumes to how deeply the brand is embedded in the Peruvian culture.

Unexpected Trip to CartagenaAdventures
Daphne CastroOct 18, 2024
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Unexpected Trip to Cartagena
An unexpected mother-daughter getaway to Cartagena turned into a perfect mix of adventure, culture, and unforgettable memories. My favorite places and experiences pinned just for you!

Countdown to Castro: Celebrating My Name and Its JourneyMindset & Growth
Daphne CastroOct 10, 2024
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Countdown to Castro: Celebrating My Name and Its Journey
Reflecting on the significance of my maiden name, Alva, as I prepare to adopt my partner's last name: Castro!

Getting Started with Artificial IntelligenceDigital Tools & Organization
Daphne CastroOct 8, 2024
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Getting Started with Artificial Intelligence
It took me some time to see AI not as something intimidating, but as a personal assistant. Here are some cool, simple-use cases I started with.

2024 Desfile Estatal Hisanoamerican de New JerseyBehind the Lens
Daphne CastroOct 8, 2024
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2024 Desfile Estatal Hisanoamerican de New Jersey
Captured some photos at the 49th anniversary of the Desfile Estatal Hispanoamericano de New Jersey, a key state-wide celebration during Hispanic Heritage Month.

48 Hour Weekend Getaway in PhillyAdventures
Daphne CastroJun 26, 2024
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48 Hour Weekend Getaway in Philly
My 48 hour weekend getaway to Philadelphia was a perfect blend of exploring history, culture, and delicious cuisine. Explore the moments, places, and experiences that made this trip memorable.

My FIRST Solo Trip to ChicagoAdventures
Daphne CastroJan 12, 2022
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My FIRST Solo Trip to Chicago
Learn more about my highly anticipated bucket-list item of taking a solo trip and visiting Chicago!

Digital Shift Happens is a column exploring branding, tech, and cultural trends through the years. Behind my lens, both my perspective and sometimes my camera, I share insights on all things digital and the offline moments that shape us, too.
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